‘Supporting people’s mental and physical health through the pandemic, so we can support them to stay well.’

From the onset of the pandemic, we have delivered a number of rapid research projects to understand how the pandemic is impacting on the public’s broader health issues.

Monitoring the ebbs and flows in public need, and in opportunities for behaviour change, we’ve helped PHE to deliver a series of agile campaigns and targeted resources. Our work defined the narratives, key messages, language and campaign branding to inspire action to lose weight, quit smoking and look after mental health. The insight gathered by this collection of projects has resulted in a number of tremendously successful public health campaigns.