Insight and tactics to create real change
We’ve provided the insight and strategic thinking for some of the nation’s most successful behaviour change projects – big and small. From initial audience understanding through idea development and on to creative assessment and refinement.
We help you understand what your target audience need to see and hear, and then support ongoing development until you have the message, narrative or offer, that really hits the spot.
Audience insight to inform creative strategy and drive behaviour change
What drives people to undertake training to become a nurse through the postgraduate route?
‘How can we understand more about our supporters?’
‘Connecting those who need support for gambling disorder with the National Gambling Treatment Service’
‘Continuing to bring down the numbers of smokers across England’
‘How can we improve compliance with Covid-19 safety behaviours amongst young adults?’
‘How do TV viewers use superimposed texts on TV ads and what’s needed for them to work as intended?’
‘What’s the best way to encourage angling while educating on fishing licenses?’
‘What information and support do women with SMI need when deciding to have a baby?’
What makes key influencers attend specific events in a crowded sector – and keep coming back?
Persuading committed smokers to modify their smoking
‘Understanding the domestic abuse journey to inform a communications intervention strategy’
‘How can we reduce infant mortality in specific communities?’
‘How can we make sure all women have equal access to sanitary products?’
‘Supporting people’s mental and physical health through the pandemic, so we can support them to stay well.’
‘What makes a member of the public want to join the police force?’
‘How can we create a challenger energy brand?’
‘How can we support the UK public to return to public transport after a global pandemic?’
Get in touch
Need a 360° view on your audience?
Or have an idea that needs thinking through?
Drop us a line, we’re always happy to talk.