‘How can we create a challenger energy brand?’

We’ve been working with Bandstand to define a brand narrative for their client, and help the corporate energy market understand their unique offer and strengths as a provider of green energy.

We interviewed energy purchase decision-makers and influencers from across corporate layers and in a diverse range of sectors. We provided a compelling core story for brand, as well as new insights around decision-making structures and supporting communication needs for both the client organisation and its creative agency to use in media targeting and sales activity.