We’ve been working with Glow to help their client, an emerging car finance provider, grow and differentiate themselves within the market.

Focusing on the brand’s current and future target audiences, we spoke to a range of people looking to use finance to purchase a car about their experiences and needs. By tracing customer journeys and exploring what proof points are needed at each stage, as well as exploring responses to creative territories, we provided clear direction for brand identity and messaging across the purchase consideration journey.