Our work
Insight and tactics to create real change
We’ve provided the insight and strategic thinking for some of the nation’s most successful behaviour change projects – big and small. From initial audience understanding through idea development and on to creative assessment and refinement.
We help you understand what your target audience need to see and hear, and then support ongoing development until you have the message, narrative or offer, that really hits the spot.
Case studies
Five Minute Guides
Five Minute Guides for Trustees
NHS Pharmacy First
Introducing Pharmacy First as a treatment and prescription option
Early Help Services
Increasing the numbers of families engaging with Early Help
NHS App
Encouraging use of the NHS App
Fintech brand evolution
Evolving brand and market in car finance
Customer rewards scheme
Refining the brand of a leading loyalty programme
Audience illustration
‘How can we understand more about our supporters?’
Gambling
‘Connecting those who need support for gambling disorder with the National Gambling Treatment Service’
Quitting smoking
‘Continuing to bring down the numbers of smokers across England’
Covid-19 safety behaviours
‘How can we improve compliance with Covid-19 safety behaviours amongst young adults?’
Regulatory standards in advertising
‘How do TV viewers use superimposed texts on TV ads and what’s needed for them to work as intended?’
Outdoor leisure
‘What’s the best way to encourage angling while educating on fishing licenses?’
Serious mental illness and pregnancy
‘What information and support do women with SMI need when deciding to have a baby?’
Events in the health sector
What makes key influencers attend specific events in a crowded sector – and keep coming back?
Smoking communities
Persuading committed smokers to modify their smoking
Domestic violence
‘Understanding the domestic abuse journey to inform a communications intervention strategy’
Maternal health
‘How can we reduce infant mortality in specific communities?’
Postgraduate nursing
What drives people to undertake training to become a nurse through the postgraduate route?
Period poverty
‘How can we make sure all women have equal access to sanitary products?’
Better Health campaign
‘Supporting people’s mental and physical health through the pandemic, so we can support them to stay well.’
Police recruitment
‘What makes a member of the public want to join the police force?’
Green energy
‘How can we create a challenger energy brand?’
Post-pandemic travel
‘How can we support the UK public to return to public transport after a global pandemic?’
Clients
Get in touch
Need a 360° view on your audience?
Or have an idea that needs thinking through?
Drop us a line, we’re always happy to talk.